GSC unsuccessfully tried to get a contract for the Warcraft 3 development with Blizzard Entertainment. In 1998, after the economic crisis in Russia, the GSC company reoriented to the Western market, developing real-time strategy games. Moreover, the CIS market was unstable after the 1998 crisis. Our market didn't demand intellect in those times, so we decided to target the western audience. I remembered the principle: if you want to do something but don't know what exactly, look at the others and don't do the same. And so I used my initials to name the company. My father used to say that you have to devote your life to making a name for yourself so that later there would be something to be proud of. Later Grygorovych explained this decision: "GSC" are the initials of his name in the transliteration "Grygorovych Sergiy Constantinovich". He came up with the company name and emblem while at school, in 1990, at age 12. The company was founded in 1995 by Sergiy Grygorovych ( Ukrainian: Сергій Костянтинович Григорович, romanized: Serhiy Kostyantynovych Hryhorovych), who became chief executive officer (CEO). In 2002, it became a publishing house, GSC World Publishing. GSC Game World was the first company in Ukraine to localize PC games to the Russian language. Founded in Kyiv in 1995 by Sergiy Grygorovych, it is best known for the Cossacks and S.T.A.L.K.E.R. GSC Game World is a Ukrainian video game developer based in Prague.
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